Loom vs Manychat

Loom records short screen and camera videos that replace meetings. Manychat automates conversations on Instagram, WhatsApp and Messenger. One is for explaining, the other for answering and capturing leads.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If a good part of your enquiries start in direct messages and one person is drowning in them, I'd pick Manychat. If your problem is slow, misread written communication with clients and colleagues, I'd pick Loom. For many B2B teams, Loom is the easier first step, because it has a free plan, needs no training and does not depend on another company's platform.

They also work together. A Loom video can be the offer that a Manychat flow sends in a private message. Neither replaces a CRM. Push the contacts Manychat captures into HubSpot or another system, and keep Loom recordings organised so the library stays useful.

What the data says

Both have a free plan, so you can try each before you pay.
Manychat starts lower, at $14/mo against $15/mo.
In our Lead generation ranking, Loom places 5 and Manychat 2 of 7.

Side by side

Loom and Manychat compared
At a glance	Loom	Manychat
Starts at	$15/mo	$14/mo
Free plan	Yes	Yes
API	No	Yes
MCP server	Yes	Not known yet
Links	Visit	Visit

Plans and pricing

Loom

StarterFree plan with up to 25 videos of 5 minutes each.Free
BusinessUnlimited videos and recording time, 4K video and basic editing. Annual shown as about 15 per user per month.$18/mo/seat
Business + AIEverything in Business plus AI editing, auto video enhancement and meeting recaps. Annual shown as about 20 per user per month.$24/mo/seat

Manychat

FreeFree plan with 25 active contacts a month, 2 channels, 1 user and Manychat branding.Free
Essential250 active contacts, unlimited automations, 2 users; page shows 14 per month billed annually (168 a year).$168/yr
Pro2,500 active contacts with broadcasts, AI conversations and 3 users; page shows 29 per month billed annually (348 a year).$348/yr
Business7,500 active contacts, unlimited channels, 5 users; page shows 69 per month billed annually (828 a year).$828/yr
Advanced25,000 active contacts for high-volume use; page shows 139 per month billed annually (1,668 a year).$1,668/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Loom if…

Pick Loom if your team is remote, customer-facing or builds training content. Recording takes a few clicks, the link exists the moment you stop and viewers can react with comments and emojis. I use Loom frequently for B2B communication, such as explaining a growth strategy to a client or giving feedback on a campaign. That is the use it suits best.

Sales reps get viewer insights that show who watched. The free plan limits how many videos you can make and how long each can be. It has no open API, only a record and embed SDK. A team that sits together in an office will not use it much.

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Choose Manychat if…

Pick Manychat if Instagram, WhatsApp or Messenger is a real source of leads or sales. Creators, online shops and small B2B teams use it to answer the same five questions instantly and capture emails and phone numbers. Comment to DM is the classic flow.

It has a free plan with a small contact allowance, and plans scale with active contacts. It also has a documented public API. Your automations depend on Meta's rules and approvals, which can change, so keep your email list as a second route. If customers mostly reach you by website chat or email, a tool such as Intercom is the more natural fit.

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