The verdict
For most lean founders running outbound, Apollo wins on day one: a free tier, a 59 USD entry plan, and database plus sequencing plus dialing in a single subscription you don't have to stitch together. That is the whole appeal of all-in-one when you are a team of one.
Dealfront wins the moment Europe and compliance enter the conversation. It is EU-hosted, GDPR-first, weighted to European contacts, and built around website visitor identification rather than bolt-on outreach. If your buyers are European, or your visitor traffic is the asset you most want to convert, Dealfront earns its higher starting price.
So it is less "which is better" and more "which problem is yours". Selling broadly and running outreach end to end, take Apollo. Selling into Europe with compliance and visitor de-anonymisation front of mind, take Dealfront.
Side by side
| 10 points compared | ||
|---|---|---|
| Starts at | $49/mo | €79/mo |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Built-in lead database | Yes | Yes |
| Built-in outreach (sequences/dialer) | Yes | No |
| Buyer intent data | Yes | Yes |
| Direct-dial phone numbers | Yes | Yes |
| Strong EU/GDPR coverage | Yes | Yes |
| Website visitor de-anonymisation | Yes | Yes |
| Links |
Plans and pricing
Apollo
- FreeFree
- Basic$49/mo/seat
- Professional$99/mo/seat
Dealfront
- LiteFree
- Discover€113/mo
- Activate€527/mo
- Scale€7,188/yr
Who each is for
Choose Apollo if…
Pick Dealfront if you sell into European markets and need prospecting data your legal team trusts: EU-hosted, GDPR-first, weighted to European companies and contacts. It is the stronger choice when website visitor identification is central to how you generate pipeline, since Leadfeeder-grade de-anonymisation and IP-based B2B display advertising are its founding strengths. Accept the heavier entry point, around 399 EUR per month for the platform plus credit-based modules, and the fact that you'll pair it with a separate sending tool, because outreach sequencing isn't built in.
Choose Dealfront if…
Pick Apollo if you want a single tool that finds leads, sequences them and dials them without you wiring three subscriptions together. It suits the lean founder running outbound who wants to be live cheaply: a free tier, then 59 USD per user per month, on a 200M-contact global database. Choose it when reach is broad rather than Europe-only, when built-in sequencing and a dialer save you a separate sending tool, and when getting started fast and cheap beats best-of-breed depth in any one feature.
Other options worth a look
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