Built-in email warmup

Warm up sending mailboxes automatically by exchanging and engaging with emails, so cold outreach is less likely to land in spam.

What it is

Email warmup is a routine that builds a mailbox's sending reputation before and during outreach. The tool sends a small, rising number of messages between mailboxes in a network, opens them, replies and rescues them from spam, so mailbox providers see normal, wanted activity. For example, a new domain bought for outbound might warm up for a few weeks before it sends any prospecting emails. Dedicated products such as Lemwarm, MailReach and Warmy.io focus on this, and sequencing tools such as Instantly, Lemlist and Smartlead include it.

Why it matters

A new or quiet mailbox that suddenly sends hundreds of cold emails looks like spam to Gmail and Outlook, so messages land in junk or get blocked. Warmup protects the deliverability of the domains you rely on. You need it when you start outbound on a new domain or mailbox, or restart after a long pause. You can skip it if you send a few one-to-one emails a day from an established mailbox, or if a separate service already warms your mailboxes. Warmup does not fix a bad list, weak copy or missing authentication such as SPF, DKIM and DMARC.

What to check

  • Does warmup keep running alongside live campaigns, or only before the first send?
  • How many mailboxes are covered, and is there a cap on warmup volume per mailbox?
  • Does the tool report inbox placement or spam rates, so you can see whether warmup is working?
  • Can warmup slow down or pause when a mailbox starts to show deliverability problems?

Tools with Built-in email warmup

  • Lemlist logo
    ToolClient acquisition
    Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.

    Outbound

    From $55/mo yearlyAffiliate link
  • Apollo logo
    ToolClient acquisition
    Find B2B prospects and run email and phone outreach campaigns from one unified platform.

    Outbound

    From $49/moFree planAffiliate link
  • Instantly logo
    ToolClient acquisition
    Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.

    Outbound

    From $85/mo yearlyAffiliate link
  • Reply.io logo
    ToolClient acquisition
    Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.

    Outbound

    From $49/mo yearlyAffiliate link
  • Smartlead logo
    ToolClient acquisition
    Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.

    Outbound

    From $32/mo yearly
  • Warmup Inbox logo
    ToolClient acquisition
    Builds sender reputation for new email accounts by warming them through a network of real inboxes.

    Outbound

    From $15/mo
  • Hunter logo
    ToolClient acquisition
    Finds and verifies professional email addresses and sends cold email sequences from one workspace.

    Outbound

    From €34/mo yearlyFree plan
  • MailReach logo
    ToolClient acquisition
    Warm up mailboxes and test campaigns for spam filters to ensure cold outreach reaches inboxes.

    Outbound

    From $19.50/mo
  • Mailshake logo
    ToolClient acquisition
    Automate email, phone and LinkedIn sequences to run cold outreach campaigns from a single dashboard.

    Outbound

    From $25/mo yearlyAffiliate link
  • Warmy.io logo
    ToolClient acquisition
    Automates email warmup and monitors deliverability across domains and IP addresses to reach primary inboxes.

    Outbound

    From $49/mo
  • Lemwarm logo
    ToolClient acquisition
    Warms up new email accounts and monitors sender reputation to improve inbox placement for outreach.

    Outbound

    From $24/mo yearlyAffiliate link

In Outbound ranking order; the number is each tool's place. Some of this is collected from public sources and not yet checked by us.

Outbound tools without built-in email warmup

  • Kanbox logo
    ToolClient acquisition
    Prospects on LinkedIn with automation, scraping and a Kanban CRM all in one focused workspace.

    Outbound

    From €15/mo yearlyAffiliate link