Otterly.AI
Why Otterly.AI
Otterly.AI tracks brand mentions, citations and share of voice across AI search engines including ChatGPT, Perplexity and Google AI Overviews. It surfaces gaps where your brand is missing and benchmarks visibility against named competitors. Built for marketing teams and SEO professionals moving beyond traditional rankings.
What it does
Otterly.AI monitors how a brand appears in AI search answers. It tracks mentions and citations across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude. You set a list of prompts that your buyers would ask, and it reports share of voice against competitors, which sources get cited and how your brand is described.
Beyond tracking, it offers prompt research, a content audit that checks crawlability and AI readiness, recommendations to improve visibility, and agent analytics that show AI crawler traffic on your own domains.
Why you would need it
Search is moving from a list of links to a single AI answer. The pain is that your rank tracker cannot say whether that answer names you. A page can rank well and still be missing from what ChatGPT recommends.
Otterly gives you that view. You see where you are mentioned, where a competitor wins the answer instead, and which pages the engines trust.
The moment you feel it is usually a sales call or a board question: a prospect says they asked ChatGPT for options and you were not on the list. Without tracking, you have no idea how often that happens. With it, you have a baseline you can improve and report on.
Where it fits
It sits next to your SEO stack, adding the AI-answer layer that Ahrefs or SEMrush rank tracking does not cover. Your prompt list feeds it. What it feeds is your content plan: briefs, page fixes and PR targets. It does not replace analytics or a content system.
What stands out
- Coverage of the main AI engines in one dashboard.
- Citation and share-of-voice tracking against named competitors.
- A content audit that shows why a page may be skipped and gives a brief to fix it.
- A public API and an official MCP server for pulling the data into your own workflows.
My take
I'd pick Otterly as a first step into AI search monitoring. The entry tier is a low-commitment way to see what the engines say about you. The content audit is the part that turns numbers into work.
The catch is that your numbers are only as good as your prompts. A narrow list understates your visibility, and a wide list pushes you up a tier. Treat the first month as a setup of the prompt list, not as the answer.
Verdict
Pick Otterly if you want a straightforward tracker for AI search visibility and a clear route to fixes. Skip it if you need hundreds of prompts on a tight budget, or if you only care about classic rankings.
Notes
Your note
Before you choose
Prompt limits drive the plan
Lite tracks 15 prompts, Standard 100 and Premium 400. Enterprise starts around 1,000. A single product category can use up the entry tier quickly. Decide how many questions your buyers ask before you pick a plan.
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API and MCP start at Standard
The public API and the MCP server are included from the Standard plan up, with monthly request limits. If automation is a reason to buy, the entry tier will not do. Ask about add-ons for extra engines and prompt blocks too.
Your prompt list shapes the result
Share of voice depends on what you ask. Use real customer questions, not just branded ones, and tag them by funnel stage. Compare with Peec AI, Profound and Scrunch AI to see how each handles prompts and reporting.
A young category
AI engines change often, and so do the tools that track them. Expect changes to features and engines. Use the trial to confirm the engines and countries you need are covered.