Frase vs Otterly.AI

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 2 of the 2 features we compared.
Otterly.AI starts lower, at $25/mo against $39/mo.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Frase places 4 and Otterly.AI 5 of 15.

Side by side

Frase and Otterly.AI compared
6 points compared	Frase	Otterly.AI
Starts at	$39/mo	$25/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
AI content optimiser	Yes	Yes
Technical site audit	Yes	Yes
Links	Visit	Visit

Plans and pricing

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

Otterly.AI

Lite15 search prompts, 4 AI engines tracked, unlimited team members. Annual billing shown as $25 per month.$29/mo
Standard100 search prompts, API and MCP access (2,000 requests each per month). Annual billing shown as $160 per month.$189/mo
Premium400 search prompts, API and MCP access (5,000 requests each per month). Annual billing shown as $422 per month.$489/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

Visit Read the review

Choose Otterly.AI if…

Marketing and SEO teams and agencies who want to see whether ChatGPT, Perplexity, Google AI Overviews and similar engines mention and cite their brand compared with competitors.

Visit Read the review

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