Peec AI
Why Peec AI
Peec AI tracks brand mentions, citations and share of voice across AI search engines including ChatGPT, Perplexity and Gemini. It surfaces recommendations to improve brand visibility and shows which sources AI engines cite when mentioning your brand or competitors. Designed for marketing teams and SEO professionals expanding into AI search.
What it does
Peec AI tracks how a brand shows up in AI search. You enter the prompts your customers would use, and Peec runs them across AI engines such as ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot and Grok. It reports three core metrics: visibility, position and sentiment. It also shows which domains and URLs the engines cite and benchmarks you against named competitors.
On top of that sit Peec Actions, which are scored recommendations for what to do next, and Agent Analytics, which shows AI bot traffic from your access logs.
Why you would need it
More buyers ask an AI for a shortlist before they ever search. If the shortlist does not include you, you never see the lost visit, because there is no click to measure. Your rank tracker says everything is fine.
Peec shows what the AI answers say about you, how often you appear and who appears instead. It also shows which sources the models trust, which tells you where to put content or PR effort.
Where it fits
It sits beside your SEO platform and adds the AI-answer layer. Prompts and tracked brands feed it. Visibility data, citations and recommendations come out, into Looker Studio, a CSV export or an assistant over MCP. It does not replace analytics or a content tool.
Compare it with Otterly.AI, Profound, Scrunch AI and Ahrefs Brand Radar.
What stands out
- Clear metrics: visibility, position and sentiment per prompt, per model and per country.
- Source analysis that shows which URLs and domains AI models cite.
- Unlimited users on every plan.
- A full MCP server that can read data and manage prompts, topics and tags.
My take
I'd pick Peec if you want a focused tracker with clean metrics and agency-friendly projects. The source analysis is the most useful part, because it turns a score into a list of places to get mentioned. The MCP server is a good fit if you work in Claude or Cursor.
I'd check the limits first. Each plan caps prompts and the number of models, and the multi-country and Looker Studio features start on the higher plans. Pricing is not visible without starting a trial.
Verdict
Pick Peec AI if AI search visibility is a growing part of your marketing and you want to track it by prompt, model and country. Skip it if you only need classic rankings.
Notes
Your note
Before you choose
Plans limit prompts, models and projects
Starter has 50 prompts, 3 models and one project. Pro has 150 prompts and two projects. Advanced has 350 prompts, five projects, multi-country tracking and Looker Studio. Enterprise covers all models, custom prompt setup, API access and SSO. Count the prompts and brands you need before you start.
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Prices behind a trial or a sales call
The pricing page does not show amounts for the lower plans in a way I could read, and sends you to a trial or sales. Starter, Pro and Advanced can be billed monthly or annually. Budget after you have seen a quote.
Three models of your choice
The lower plans track three models of your choice. If your buyers use several engines, check which three matter, or whether you need the higher plan.
A prompt list is a sample
Visibility depends on the prompts you track. Use real customer questions, tag them by topic and funnel stage and review the list regularly. Compare with Otterly.AI and Profound for how each handles prompts and reporting.