The verdict
On the data we hold, SEMrush comes out ahead. Here is why, point by point.
What the data says
- Both cover 2 of the 2 features we compared.
- Only SEMrush has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our SEO ranking, SEMrush places 3 and Peec AI 9 of 15.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | Not known yet | €112.52/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Brand sentiment analysis | Yes | Yes |
| Share of voice vs competitors | Yes | Yes |
| Links |
Plans and pricing
Peec AI
Pricing not in our catalogue yet.
SEMrush
- FreeFor trying the platform: 1 demo project and 10 reports per day, no credit card.Free
- SEO5 websites and 500 keywords tracked daily; EUR 134 monthly or EUR 112.52 per month billed annually.€134/mo
- Starter (SEO + AI Search)Adds AI visibility tracking (50 prompts) and MCP access; EUR 190 monthly or EUR 158.40 per month billed annually.€190/mo
- Pro+ (SEO + AI Search)15 websites, 1,500 keywords, 100 prompts; EUR 286 monthly or EUR 238 per month billed annually.€286/mo
- Advanced (SEO + AI Search)40 websites, 5,000 keywords, API data integration; EUR 526 monthly or EUR 436.99 per month billed annually.€526/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Peec AI if…
Marketing teams, SEO specialists and agencies who want to measure how often AI search engines mention their brand, in what position and with what sentiment, compared with competitors.
Choose SEMrush if…
Marketing teams, agencies and growth marketers who want keyword research, backlink analysis, site audits, rank tracking and now AI search visibility in one subscription.
Other options worth a look
Tool·Client acquisitionOptimise your content in real time with recommendations based on top-ranking search results.SEO
From €49/mo yearlyAffiliate link
Tool·Client acquisitionCombines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.SEO
From €27/moFree plan
Tool·Client acquisitionResearch competitors, draft long-form content and optimise it for Google and generative search.SEO
From $39/mo yearly
Tool·Client acquisitionMonitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.SEO
From $25/mo yearly
Tool·Client acquisitionTrack how your brand appears in AI search answers and measure your share of voice.SEO
From €94.94/moAffiliate link
Tool·Client acquisitionTracks how AI assistants describe your brand and recommends content changes to improve those answers.SEO
Free plan