SEO optimisation

SEO optimisation features help a page rank in search results. While you write, the tool may suggest keywords, compare your text with pages that already rank, flag missing topics, and score the draft. Some also suggest titles and descriptions. Anyword, Copy.ai, Frase, Jasper, SurferSEO and Writesonic are listed as having it.

A page that nobody finds does not bring in customers, and many writers do not know what search engines expect. These tools give a checklist, which is useful for articles meant to attract visitors from search. A high score does not guarantee a high ranking, and writing to a score can make the text stiff. They matter for blogs and landing pages, and not for social posts or private documents.

• Ask what the score is based on, and whether it uses data from your country and language.
• Test it on an existing page, and judge whether its suggestions make sense to you.
• Check whether it covers keyword research, or only scores text you have already written.
• Ask whether it connects to your content management system or exports clean text.