AI optimisation

Let AI recommend or automatically apply changes to improve your results, such as budgets, bids, targeting or page variants.
On this pageWhat it is

What it is

This is a built-in assistant that looks at your results and either suggests changes or makes them for you. Depending on the tool, it may move budget to better-performing ads, adjust bids, propose new variations of a page, or send traffic towards the version that is winning. Adalysis, Madgicx, Optmyzr and VWO are among the tools that list it.

Why it matters

Checking campaigns by hand is slow, and small teams cannot watch every ad or page all day. Automatic suggestions can save time and catch problems early. They also need supervision. An optimiser works toward the goal you set, so a wrong goal such as clicks instead of sales can produce poor outcomes. It is most useful when you have enough data and conversions to learn from.

What to check

  • Does it only suggest changes, or can it make changes automatically, and can you switch that off.
  • Can you set the goal it optimises for, and set limits such as a maximum daily budget.
  • Is there a log showing what was changed and why.
  • Can you undo a change quickly if the result is worse.

Tools with AI optimisation

  • Leadpages logo
    ToolClient acquisition
    Leadpages
    Publishes conversion-focused landing pages with built-in A/B testing and no-code builder.

    Marketing funnel

    From €8/mo yearlyAffiliate link
    Sign up on Leadpages
  • Instapage logo
    ToolClient acquisition
    Instapage
    Builds landing pages matched to ad campaigns with drag-and-drop simplicity and built-in A/B testing.

    Marketing funnel

    From $99/moAffiliate link
    Sign up on Instapage
  • Unbounce logo
    ToolClient acquisition
    Unbounce
    Builds landing pages with no code, tests variations and routes visitors based on performance.

    Marketing funnel

    From $22/mo yearlyAffiliate link
    Sign up on Unbounce

In Marketing funnel ranking order; the number is each tool's place. Some of this is collected from public sources and not yet checked by us.

Also in other categories

Tools filed under other categories that have AI optimisation.