The best Marketing funnel tools
About Marketing funnel
The funnel describes how prospects move from first awareness of you through evaluation and finally to purchase. Top of funnel brings visibility and interest. Middle of funnel builds confidence through case studies and proof. Bottom of funnel asks for the sale. Different prospects are at different stages; sending a bottom-of-funnel pitch to someone at the top wastes everyone's time. Understand which stage your prospects are at and what information helps them move forward. The best funnels are narrow at the top and bottom but move people efficiently through the middle.
Top picks
Leadpages
Publishes conversion-focused landing pages with built-in A/B testing and no-code builder.
Best for: Small marketing teams and solo operators who run paid campaigns and need to publish, test and improve lead capture pages quickly, without waiting for a developer or designer.
- Free plan
- No
- Price
- From €8/mo
- MCP server
- Yes
- API
- Yes
Instapage
Builds landing pages matched to ad campaigns with drag-and-drop simplicity and built-in A/B testing.
Best for: Marketing teams and agencies running paid-traffic campaigns that need ad-matched landing pages, A/B testing and heatmaps without waiting for a developer.
- Free plan
- No
- Price
- From $99/mo
- MCP server
- Yes
- API
- Yes
Unbounce
Builds landing pages with no code, tests variations and routes visitors based on performance.
Best for: Lean B2B and e-commerce marketers and agencies who run paid campaigns and need to build, test and improve landing pages quickly without waiting for developers.
- Free plan
- No
- Price
- From $22/mo
- MCP server
- Yes
- API
- Yes
Jotform
Creates online forms and surveys without code, collecting payments and triggering automated workflows.
Best for: Operations, marketing and HR teams that collect applications, registrations, feedback or orders through many small forms and want payments, approvals and integrations without a developer.
- Free plan
- Yes
- Price
- From $34/mo
- MCP server
- Yes
- API
- Yes
Tally
Build forms by typing, with unlimited submissions on the free plan, no payment required.
Best for: Founders, product teams and marketers who want clean forms for leads, feedback and applications without paying per response, including teams that want form data hosted in Europe.
- Free plan
- Yes
- Price
- From €20/mo
- MCP server
- Yes
- API
- Yes
The top 4 side by side
| 14 points compared | ||||
|---|---|---|---|---|
| Starts at | €8/mo | $99/mo | $22/mo | $34/mo |
| Free plan | No | No | No | Yes |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | Yes |
| Quizzes & calculators | No | No | No | Yes |
| Ad A/B testing | Yes | Yes | Yes | |
| AI optimisation | Yes | Yes | Yes | |
| Dynamic text replacement | Yes | Yes | Yes | |
| Popups & overlays | Yes | Yes | Yes | |
| Reusable global blocks | Yes | Yes | Yes | |
| Unlimited visitors | Yes | No | No | |
| Agency client workspaces | Yes | Yes | ||
| Audience personalisation | Yes | Yes | ||
| Smart traffic routing | Yes | Yes | ||
| Links |
All Marketing funnel tools
- Builds landing pages matched to ad campaigns with drag-and-drop simplicity and built-in A/B testing.
- Builds landing pages with no code, tests variations and routes visitors based on performance.
- Creates online forms and surveys without code, collecting payments and triggering automated workflows.
Put Marketing funnel to work
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.