Tally
Why Tally
Tally is a no-code form builder where you create forms by typing like a document, covering surveys, feedback collection, lead capture, and payment forms. The free plan offers unlimited forms and submissions, payments, signatures, and logic-based branching. Built for founders, product teams, and marketers who want clean forms fast without per-response fees, it keeps form data in the EU if needed.
What it does
Tally is a no-code form builder where you create a form by typing, much like writing a document. You add blocks for questions, files, payments, signatures and ratings. It covers surveys, feedback, lead capture, applications and quizzes. The free plan offers unlimited forms and unlimited submissions within a fair-use policy.
Why you would need it
Forms are everywhere in a growing business: a contact form, a demo request, an application, a feedback survey. Most form tools charge by response or hide basics behind a paywall, and the editors feel heavy. A lead form should take minutes to build, and it should send data to where your team works.
Tally gives you a calm editor and a free plan you can use for real work. You get conditional logic, calculations, hidden fields for UTM tags and answer piping without paying for each submission.
Where it fits
It sits at the top of the funnel and in your internal processes. Visitors fill in a form embedded on your site. Responses then go to Notion, Google Sheets, Airtable, Slack and others, or onward through Zapier, Make, n8n or webhooks. It replaces a heavier form suite for most lead and feedback forms, and it sits beside your CRM rather than replacing it.
What stands out
- A type-to-build editor with logic, calculations and payments on the free plan.
- Hidden fields and URL parameters, which make campaign tracking simple.
- A long integration list, including webhooks, an API and an MCP server.
- EU hosting, GDPR compliance and no cookie tracking.
My take
I'd pick it as the default for most B2B lead, feedback and application forms. Start on the free plan and move up when branding, custom domains or collaboration matter. It is calm, fast and non-technical people pick it up quickly. The free API and MCP server are a bonus if you build automations.
What I'd watch is the CRM link. Tally has no native HubSpot app on its integration list, so reaching HubSpot means a webhook or an automation tool. Also, the Tally branding stays until you pay, and design beyond the themes needs custom CSS.
Verdict
Pick it when you want a fast, free-to-start form builder with strong integrations and EU hosting. Skip it when you need heavy approval flows, regulated data handling or deep enterprise controls. Then look at a larger suite such as Typeform or Jotform.
Books behind it
Notes
Your note
Before you choose
Branding and design limits
Tally branding appears on forms on the free plan. Removing it, adding a custom domain and enabling collaboration needs the Pro plan. Design beyond the themes means custom CSS, which is fine for a developer and awkward for a marketer.
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Fewer enterprise controls
Tally is built for speed and simplicity. Data retention controls, email verification and longer version history sit on the Business plan, and larger approval or compliance workflows are not its focus. If your legal team needs more, check before you roll it out widely. Prices are in euros, so costs outside the euro area move with the exchange rate.
Your CRM may need a bridge
Direct integrations cover tools like Notion, Google Sheets, Airtable, Slack, Linear and Attio. For other CRMs you use webhooks or an automation tool. Check that your CRM is reached before you build a lead form, and test how hidden fields and UTM tags arrive.
Alternatives to compare
Typeform is more design-led. Jotform has a much larger feature set. Fillout is another modern builder, and Google Forms is the free default for simple needs.