Tally vs Unbounce

Two Marketing funnel tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Tally comes out ahead. Here is why, point by point.

What the data says

Tally covers more of the features we compared: 1 of 1, against 0.
Only Tally has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Marketing funnel ranking, Tally places 5 and Unbounce 3 of 7.

Side by side

Tally and Unbounce compared
5 points compared	Tally	Unbounce
Starts at	€20/mo	$22/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Quizzes & calculators	Yes	No
Links	Visit	Visit

Plans and pricing

Tally

FreeUnlimited forms and submissions within fair use.Free
ProRemoves Tally branding, custom domains, collaboration; page says EUR 20 per month with 2 months off when paying yearly.€20/mo
BusinessEverything in Pro plus data retention controls, email verification and longer version history; EUR 65 per month.€65/mo

Unbounce

Starter$29 monthly or $22 per month billed yearly.$29/mo
Build$99 monthly or $74 per month billed yearly.$99/mo
ExperimentMost popular, with A/B testing; $149 monthly or $112 per month billed yearly.$149/mo
OptimizeAI optimization and insights; $249 monthly or $187 per month billed yearly.$249/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Tally if…

Founders, product teams and marketers who want clean forms for leads, feedback and applications without paying per response, including teams that want form data hosted in Europe.

Visit Read the review

Choose Unbounce if…

Lean B2B and e-commerce marketers and agencies who run paid campaigns and need to build, test and improve landing pages quickly without waiting for developers.

Visit Read the review

Other options worth a look

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