Quizzes & calculators

Interactive content asks visitors questions and gives them something back based on their answers. A quiz might recommend a package, and a calculator might estimate savings or a project cost. Outgrow is built around this, while tools such as Jotform, Tally and Justuno offer quizzes or form-based versions of it.

A plain contact form asks for a lot and offers nothing in return. A quiz or calculator gives the visitor a reason to share their email address and tells you something about their needs, which helps you follow up with the right message. It suits businesses with complex offers, long buying decisions or many types of customer. If your offer is simple and well known, a normal form usually converts just as well.

• Can you show different results depending on the answers, and can the calculations use formulas you define.
• Does the lead and the answer data go straight into your email tool or CRM.
• Can you collect the email address before or after the result is shown.
• Does it work well on a phone, where most visitors will see it.