Ad A/B testing

Run two or more versions of an advert or landing page against each other and see which one performs better.
On this pageWhat it is

What it is

A/B testing means showing different versions of something to different people at the same time and comparing the results. For ads, that could be two headlines or images with the same budget. Some tools in this list, such as Adalysis, Madgicx and Optmyzr, focus on ads, while others such as Unbounce, Instapage and VWO test the pages visitors land on.

Why it matters

Opinions about what works are often wrong, and a small change to a headline can move results noticeably. Testing replaces guesswork with evidence, which matters once you spend enough on ads or get enough visitors for a difference to show up. With very low traffic, tests take so long to reach a clear result that they are rarely worth running.

What to check

  • Does the tool tell you when a result is reliable, or does it simply show raw numbers.
  • Can you split traffic and budget evenly, and stop a losing version automatically.
  • Can you test the elements you care about, such as headline, image, audience or whole page.
  • How much traffic or spend is typically needed before a test is conclusive.

Tools with Ad A/B testing

  • Leadpages logo
    ToolClient acquisition
    Leadpages
    Publishes conversion-focused landing pages with built-in A/B testing and no-code builder.

    Marketing funnel

    From €8/mo yearlyAffiliate link
    Sign up on Leadpages
  • Instapage logo
    ToolClient acquisition
    Instapage
    Builds landing pages matched to ad campaigns with drag-and-drop simplicity and built-in A/B testing.

    Marketing funnel

    From $99/moAffiliate link
    Sign up on Instapage
  • Unbounce logo
    ToolClient acquisition
    Unbounce
    Builds landing pages with no code, tests variations and routes visitors based on performance.

    Marketing funnel

    From $22/mo yearlyAffiliate link
    Sign up on Unbounce

In Marketing funnel ranking order; the number is each tool's place. Some of this is collected from public sources and not yet checked by us.

Also in other categories

Tools filed under other categories that have Ad A/B testing.