The best Sales calls tools
About Sales calls
A sales call is the conversation where you learn whether someone is a good fit and what they need to hear to move forward. The best sales people listen more than they talk. They qualify fast and they earn trust by being honest. Learn the structure of a good call, how to listen, how to handle objections and how to know when it is time to close.
Top picks

01Gong
Records and transcribes calls and meetings to surface revenue intelligence and coaching insights.
Best for: Revenue leaders, sales managers and RevOps in teams large enough to coach and forecast, who want calls, pipeline and forecasts analysed in one system on top of their CRM.
- Free plan
- No
- Price
- Not listed
- MCP server
- Yes
- API
- Yes

02Aircall
Embeds calling, SMS and video inside your CRM so every customer interaction is logged and contextual.
Best for: B2B sales and support teams of three or more people that want a cloud phone system connected to their CRM or helpdesk, with calls logged automatically.
- Free plan
- Not known yet
- Price
- From $30/mo
- MCP server
- No
- API
- Yes

03Freshcaller
Route calls through a cloud phone system with AI transcription and customer history display.
Best for: Support and sales teams who want a browser-based cloud phone system with call routing, recordings and transcripts, especially if they already run Freshdesk or other Freshworks products.
- Free plan
- Yes
- Price
- From $15/mo
- MCP server
- Not known yet
- API
- Yes

04Avoma
Record meetings, write notes automatically and layer on deal forecasting and sales coaching.
Best for: Sales, customer success and RevOps teams that want meeting notes, scheduling and CRM updates handled automatically, with coaching and forecasting available later as add-ons.
- Free plan
- No
- Price
- From $3.25/mo
- MCP server
- Yes
- API
- Yes
05Quo
Centralises team calls, texts and voicemails with AI-powered call answering and automatic logging.
Best for: Small and mid-sized teams in sales, support, home services, law or property management that want shared business numbers, texting and call logging in a CRM without a traditional phone system.
- Free plan
- No
- Price
- From $15/mo
- MCP server
- Yes
- API
- Yes
The top 4 side by side
| 12 points compared | ||||
|---|---|---|---|---|
| Starts at | Not known yet | $30/mo | $15/mo | $3.25/mo |
| Free plan | No | Not known yet | Yes | No |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | No | Not known yet | Yes |
| AI call summaries & transcripts | Yes | Yes | Yes | Yes |
| International numbers | Yes | Yes | Yes | Not known yet |
| Power/auto dialer | No | Yes | Yes | Not known yet |
| Built-in SMS/texting | Not known yet | Yes | No | Not known yet |
| Conversation intelligence | Yes | Not known yet | Not known yet | Yes |
| Deal & pipeline intelligence | Yes | Not known yet | Not known yet | Yes |
| IVR / auto-attendant | Not known yet | Yes | Yes | Not known yet |
| Revenue forecasting | Yes | Not known yet | Not known yet | Yes |
| Links |
All Sales calls tools
Tool·Client acquisitionRecords and transcribes calls and meetings to surface revenue intelligence and coaching insights.Sales calls
MCP serverView tool
Tool·Client acquisitionEmbeds calling, SMS and video inside your CRM so every customer interaction is logged and contextual.Sales calls
From $30/moAPIAffiliate linkView tool
Tool·Client acquisitionRoute calls through a cloud phone system with AI transcription and customer history display.Sales calls
From $15/mo yearlyFree planAPIAffiliate linkView tool
Tool·Client acquisitionRecord meetings, write notes automatically and layer on deal forecasting and sales coaching.Sales calls
From $3.25/mo yearlyMCP serverView tool- Tool·Client acquisitionCentralises team calls, texts and voicemails with AI-powered call answering and automatic logging.
Sales calls
From $15/mo yearlyMCP serverAffiliate linkView tool
Tool·Client acquisitionCloud business phone, messaging and meetings with AI features, built for teams that need calls, SMS and video together.Sales calls
From $20/mo yearlyMCP serverView tool
Tool·Client acquisitionRecords and transcribes sales calls, surfaces coaching insights and deal signals, and syncs all into ZoomInfo's CRM.Sales calls
APIAffiliate linkView tool
Tool·Client acquisitionRecords and transcribes video calls across major platforms, then automatically generates summaries and action items.Sales calls
From $15/mo yearlyFree planMCP serverView tool
Tool·Client acquisitionAI assistant that records meetings, transcribes conversations, and automatically generates summaries and action items.Sales calls
From $10/mo yearlyFree planMCP serverAffiliate linkView tool
Tool·Client acquisitionRecord, transcribe and summarise video meetings on Zoom, Google Meet and Microsoft Teams automatically.Sales calls
From €18/mo yearlyFree planMCP serverView tool
Tool·Client acquisitionJoins your meetings, transcribes conversations and creates summaries with action items and citations to the source.Sales calls
From $15/mo yearlyFree planMCP serverView tool- CATool·Client acquisitionDelivers cloud VoIP calling with power dialers, smart routing, recordings and CRM sync for sales and support teams.
Sales calls
From $1.50/mo yearlyFree planMCP serverAffiliate linkView tool - CLTool·Client acquisitionRecords meetings and fills CRM fields with structured deal insights so reps close more deals without manual data entry or admin tasks.
Sales calls
From $32/moFree planMCP serverView tool - METool·Client acquisitionRecords, transcribes and summarizes meetings across Zoom Meet and Teams then pushes insights to CRM via MCP or API.
Sales calls
From $9.99/mo yearlyFree planMCP serverView tool - CRTool·Client acquisitionBroadcasts your screen instantly during live phone calls so prospects can watch without downloading software.
Sales calls
From $15/mo yearlyFree planAPIView tool - KCTool·Client acquisitionDelivers global virtual numbers, omnichannel calling, SMS, IVR, and call recording integrated with major CRMs and Slack.
Sales calls
From $1/mo yearlyAPIView tool
Put Sales calls to work
- A sales call is where deals happen. How you run them shapes your close rate and how fast you grow.9 chaptersOpen playbook
- Structure your first sales conversation to uncover real needs, build trust, and position your solution as the obvious next step.16 chaptersOpen playbook
- Learn why you win and lose by running interviews with customers and lost deals, then acting on the insights.8 chaptersOpen playbook
- Clean your pipeline and forecast accurately by using AI agents to audit data and spot deals at risk.10 chaptersOpen playbook
- A way for a solo founder to build an AI-run sales pipeline in an afternoon, so admin and follow-up run themselves and only the closing conversations need you.9 chaptersOpen playbook
- Measuring what works and following data to make better decisions. It tells you which changes are worth keeping and which to drop.22 chaptersOpen playbook
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.