The best Email nurture tools
About Email nurture
Since 2012, I've built B2B marketing automation for my own agencies, for scale-ups, and for enterprise teams. It's one of the areas I know inside out. Most leads are not ready to buy when they first find you, and that's completely fine. The problem is when you either ignore them or blast them with generic emails until they unsubscribe. Neither approach works. What works is a sequence of useful, timely messages that builds trust over time. In this playbook, I'll show you the exact workflows I always build. A welcome flow that sets expectations, a nurture sequence that educates without overwhelming, and a re-engagement flow for leads that go quiet. These are not mass email blasts. They're designed to feel personal, arrive at the right moment, and move people closer to a conversation when they're ready.
Top picks
Brevo
Combines email and SMS marketing, marketing automation, and a built-in CRM in a single platform.
Best for: Lean B2B teams and small businesses that want email and SMS marketing, simple automation, a basic CRM and a transactional email API in one platform priced on sending volume.
- Free plan
- Yes
- Price
- From €6.33/mo
- MCP server
- Yes
- API
- Yes
Mailchimp
Send and automate marketing emails at scale, with templates and audience management for growing businesses.
Best for: Small and mid-sized businesses starting with email and SMS marketing who want ready-made templates, a drag-and-drop editor and simple automation without a steep learning curve.
- Free plan
- Yes
- Price
- From €11.64/mo
- MCP server
- Yes
- API
- Yes
Kit (formerly ConvertKit)
Email and content platform for independent creators and online businesses formerly called ConvertKit.
Best for: Creators, newsletter writers, course sellers and lean founders who run a business around an audience they own and want email, simple selling and automation in one tool.
- Free plan
- Yes
- Price
- From $32.50/mo
- MCP server
- Yes
- API
- Yes
Campaign Monitor by Marigold
Provides analytics and reporting for email marketing campaigns to track performance and audience engagement metrics.
Best for: Small businesses, solo marketers and agencies who send newsletters and automated email campaigns and want on-brand design without a developer.
- Free plan
- Yes
- Price
- From $12/mo
- MCP server
- No
- API
- Yes
Loops
Send marketing, lifecycle and transactional email from one platform built specifically for SaaS product teams.
Best for: SaaS teams where engineers send product events and marketers write the emails, and who want onboarding, lifecycle, campaign and transactional email in one place.
- Free plan
- Yes
- Price
- From $49/mo
- MCP server
- Yes
- API
- Yes
The top 4 side by side
| 16 points compared | ||||
|---|---|---|---|---|
| Starts at | €6.33/mo | €11.64/mo | $32.50/mo | $12/mo |
| Free plan | Yes | Yes | Yes | Yes |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | No |
| Behaviour-triggered emails | Yes | Yes | Yes | Yes |
| Built-in CRM | Yes | Yes | No | No |
| Built-in landing pages | Yes | Yes | Yes | Yes |
| Ecommerce focus | Yes | No | No | No |
| SMS / multi-channel | Yes | Yes | Yes | Yes |
| Subscriber preference centre | Yes | Yes | Yes | Yes |
| Transactional email API | Yes | Yes | No | Yes |
| Visual automation builder | Yes | Yes | Yes | Yes |
| Cart abandonment emails | Yes | Yes | Yes | |
| Follow-up emails after a submission | Yes | Yes | Yes | |
| Send time optimisation | Yes | Yes | Yes | |
| Dynamic content blocks | Yes | Yes | ||
| Links |
All Email nurture tools
- Combines email and SMS marketing, marketing automation, and a built-in CRM in a single platform.
- Send and automate marketing emails at scale, with templates and audience management for growing businesses.
- Email and content platform for independent creators and online businesses formerly called ConvertKit.
- Provides analytics and reporting for email marketing campaigns to track performance and audience engagement metrics.
- Send marketing, lifecycle and transactional email from one platform built specifically for SaaS product teams.
- Turns pre-recorded videos into automated webinars that run on-demand without needing live presenters.
Build quizzes, calculators and assessments that engage visitors and capture qualified leads without coding.
Put Email nurture to work
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.