Brevo vs Mailchimp

Brevo wins on price and simplicity for B2B. Pick Mailchimp if you want template familiarity and brand recognition.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

Pick Brevo. For a lean B2B founder, the deciding factor is that Brevo bills by emails sent with unlimited contacts, so your list can grow without your invoice growing, and it bundles a real CRM with sales pipelines into the same tool. Mailchimp's contact-based pricing punishes exactly the thing B2B teams do, which is accumulate contacts faster than they send, and its CRM is thin by comparison.

Mailchimp earns its place when brand familiarity, its template library, and its sprawling integration marketplace outweigh price, or when your team already lives in it. But absent that, Brevo is the more economical, more complete choice for the way a lean B2B operation actually works.

What the data says

Brevo covers more of the features we compared: 11 of 11, against 10.
Both have a free plan, so you can try each before you pay.
Brevo starts lower, at €6.33/mo against €11.64/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Email nurture ranking, Brevo places 1 and Mailchimp 2 of 8.

Side by side

Brevo and Mailchimp compared
15 points compared	Brevo	Mailchimp
Starts at	€6.33/mo	€11.64/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Behaviour-triggered emails	Yes	Yes
Built-in CRM	Yes	Yes
Built-in landing pages	Yes	Yes
Cart abandonment emails	Yes	Yes
Ecommerce focus	Yes	No
Follow-up emails after a submission	Yes	Yes
Send time optimisation	Yes	Yes
SMS / multi-channel	Yes	Yes
Subscriber preference centre	Yes	Yes
Transactional email API	Yes	Yes
Visual automation builder	Yes	Yes
Links	Visit	Visit

Plans and pricing

Brevo

FreeFree forever, no credit card; send up to 300 emails per day.Free
StarterSingle user, from 5,000 emails per month, no Brevo logo costs extra; EUR 6.33 per month billed yearly.€7/mo
StandardMarketing automation, A/B testing and landing page, from 5,000 emails; EUR 13.50 per month billed yearly.€15/mo
Professional10 seats, from 150,000 emails per month, extra channels and AI tools; EUR 449.08 per month billed yearly.€499/mo

Mailchimp

FreeFree plan for up to 250 contacts with limited features.Free
EssentialsStarting price per month for the smallest contact tier, with scheduling, testing and 3 audiences.€11.64/mo
StandardStarting price per month for the smallest contact tier, with 6,000 emails a month and enhanced automations.€17.91/mo
PremiumStarting price per month with unlimited contacts, 150,000 monthly emails and phone and priority support.€313.51/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Brevo if…

Pick Mailchimp if brand recognition, the template library, and the integration ecosystem matter more to you than the pricing model, or your team already knows it well. Its mature automation builder and marketplace depth are genuine advantages. Just go in clear-eyed that contact-based tiers from 13 USD/mo mean your cost rises with every contact you hold, which is the wrong shape for a fast-growing B2B list you only email occasionally.

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Choose Mailchimp if…

Pick Brevo if you are a lean B2B founder with a list that grows in contacts faster than in send volume, you want a real CRM and sales pipeline next to your email, and you value paying only for what you send. Its free plan (300 emails/day, unlimited contacts) and 9 USD/mo Starter let you scale your audience before your bill moves, and the transactional email, SMS, and WhatsApp APIs cover developer-grade sends in the same platform.

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