Behaviour-triggered emails
On this pageWhat it is
What it is
A behaviour-triggered email is sent because of what someone did, not because they joined a list or because you picked a date. The action might be signing up for a trial, buying a product, visiting a pricing page or reaching a milestone in your product. For example, a welcome message could go out the moment an account is created, followed by a tip email if the person has not yet used a key feature. Brevo, Kit, Loops and Mailchimp are examples of tools listed with this feature.
Why it matters
Timing decides whether an email feels helpful or random. A message that arrives straight after an action is far more relevant than a monthly newsletter. You need this when you want onboarding, upsell or win-back emails to run without manual work. If you only send occasional broadcast newsletters, a plain list and scheduler may be enough.
What to check
- Which actions can start an email: tags, purchases, page visits, product events sent through an API or form submissions?
- Can behaviour from your own product reach the tool, and how much setup does that take?
- Can you stop a sequence automatically when the person takes the wanted action?
- How quickly does an email go out after the trigger happens?
Tools with Behaviour-triggered emails
Combines email and SMS marketing, marketing automation, and a built-in CRM in a single platform.
Send and automate marketing emails at scale, with templates and audience management for growing businesses.
Email and content platform for independent creators and online businesses formerly called ConvertKit.
Provides analytics and reporting for email marketing campaigns to track performance and audience engagement metrics.
Send marketing, lifecycle and transactional email from one platform built specifically for SaaS product teams.