The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
Side by side
| 8 points compared | ||
|---|---|---|
| Starts at | $250/mo | €94.94/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Brand sentiment analysis | Yes | Yes |
| Citation & source tracking | Yes | Yes |
| Optimisation recommendations | Yes | Yes |
| Share of voice vs competitors | Yes | Yes |
| Links |
Plans and pricing
Scrunch AI
- Core$250/mo
Semrush AI Toolkit
- Base (AI Visibility)€94.94/mo
Who each is for
Choose Scrunch AI if…
Marketing and growth teams, and agencies, who want to see how their brand appears in AI answers from ChatGPT, Gemini, Claude and Perplexity, and fix pages AI models struggle to read.
Choose Semrush AI Toolkit if…
Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.
Other options worth a look
Optimise your content in real time with recommendations based on top-ranking search results.
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
Research competitors, draft long-form content and optimise it for Google and generative search.
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.