Profound vs Semrush AI Toolkit

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Profound comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Only Profound has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Profound places 7 and Semrush AI Toolkit 6 of 15.

Side by side

Profound and Semrush AI Toolkit compared
8 points compared	Profound	Semrush AI Toolkit
Starts at	Not known yet	€94.94/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Citation & source tracking	Yes	Yes
Optimisation recommendations	Yes	Yes
Share of voice vs competitors	Yes	Yes
Links	Visit	Visit

Plans and pricing

Profound

Free trialLimited AI Marketer credits and 50 prompts tracked daily for 7 days on ChatGPT, Gemini and Google AI Overviews.Free

Semrush AI Toolkit

Base (AI Visibility)EUR 94.94 per month per domain: 25 daily tracked prompts, 1 domain for brand performance, 300 reports per day.€94.94/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Profound if…

Marketing, content and PR teams at established brands that run answer engine optimisation next to classic SEO and need to see, fix and track how AI assistants describe their brand.

Visit Read the review

Choose Semrush AI Toolkit if…

Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.

Visit Read the review

Other options worth a look

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Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
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SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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From €112.52/mo yearlyFree planAffiliate link
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Frase
Research competitors, draft long-form content and optimise it for Google and generative search.
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From $39/mo yearly
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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From $250/mo
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