The verdict
On the data we hold, Profound comes out ahead. Here is why, point by point.
Side by side
| 8 points compared | ||
|---|---|---|
| Starts at | ||
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Brand sentiment analysis | Yes | Yes |
| Citation & source tracking | Yes | Yes |
| Optimisation recommendations | Yes | Yes |
| Share of voice vs competitors | Yes | Yes |
| Links |
Plans and pricing
Peec AI
Pricing not in our catalogue yet.
Profound
- Free trialFree
Who each is for
Choose Peec AI if…
Marketing teams, SEO specialists and agencies who want to measure how often AI search engines mention their brand, in what position and with what sentiment, compared with competitors.
Choose Profound if…
Marketing, content and PR teams at established brands that run answer engine optimisation next to classic SEO and need to see, fix and track how AI assistants describe their brand.
Other options worth a look
Optimise your content in real time with recommendations based on top-ranking search results.
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
Research competitors, draft long-form content and optimise it for Google and generative search.
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
Track how your brand appears in AI search answers and measure your share of voice.