Otterly.AI vs Semrush AI Toolkit

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 5 of the 5 features we compared.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Otterly.AI places 5 and Semrush AI Toolkit 6 of 15.

Side by side

Otterly.AI and Semrush AI Toolkit compared
9 points compared	Otterly.AI	Semrush AI Toolkit
Starts at	$25/mo	€94.94/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Citation & source tracking	Yes	Yes
Optimisation recommendations	Yes	Yes
Share of voice vs competitors	Yes	Yes
Technical site audit	Yes	Yes
Links	Visit	Visit

Plans and pricing

Otterly.AI

Lite15 search prompts, 4 AI engines tracked, unlimited team members. Annual billing shown as $25 per month.$29/mo
Standard100 search prompts, API and MCP access (2,000 requests each per month). Annual billing shown as $160 per month.$189/mo
Premium400 search prompts, API and MCP access (5,000 requests each per month). Annual billing shown as $422 per month.$489/mo

Semrush AI Toolkit

Base (AI Visibility)EUR 94.94 per month per domain: 25 daily tracked prompts, 1 domain for brand performance, 300 reports per day.€94.94/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Otterly.AI if…

Marketing and SEO teams and agencies who want to see whether ChatGPT, Perplexity, Google AI Overviews and similar engines mention and cite their brand compared with competitors.

Visit Read the review

Choose Semrush AI Toolkit if…

Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.

Visit Read the review

Other options worth a look

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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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