The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both cover 4 of the 4 features we compared.
- Otterly.AI starts lower, at $25/mo against $250/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our SEO ranking, Otterly.AI places 5 and Scrunch AI 8 of 15.
Side by side
| 8 points compared | ||
|---|---|---|
| Starts at | $25/mo | $250/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Brand sentiment analysis | Yes | Yes |
| Citation & source tracking | Yes | Yes |
| Optimisation recommendations | Yes | Yes |
| Share of voice vs competitors | Yes | Yes |
| Links |
Plans and pricing
Otterly.AI
- Lite15 search prompts, 4 AI engines tracked, unlimited team members. Annual billing shown as $25 per month.$29/mo
- Standard100 search prompts, API and MCP access (2,000 requests each per month). Annual billing shown as $160 per month.$189/mo
- Premium400 search prompts, API and MCP access (5,000 requests each per month). Annual billing shown as $422 per month.$489/mo
Scrunch AI
- CoreFor brands: 125 prompts, 5,000 responses per month, 4 LLMs, 5 user licenses, 1 brand workspace.$250/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Otterly.AI if…
Marketing and SEO teams and agencies who want to see whether ChatGPT, Perplexity, Google AI Overviews and similar engines mention and cite their brand compared with competitors.
Choose Scrunch AI if…
Marketing and growth teams, and agencies, who want to see how their brand appears in AI answers from ChatGPT, Gemini, Claude and Perplexity, and fix pages AI models struggle to read.
Other options worth a look
Tool·Client acquisitionOptimise your content in real time with recommendations based on top-ranking search results.SEO
From €49/mo yearlyAffiliate link
Tool·Client acquisitionCombines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.SEO
From €27/moFree plan
Tool·Client acquisitionUnify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.SEO
From €112.52/mo yearlyFree planAffiliate link
Tool·Client acquisitionResearch competitors, draft long-form content and optimise it for Google and generative search.SEO
From $39/mo yearly
Tool·Client acquisitionTrack how your brand appears in AI search answers and measure your share of voice.SEO
From €94.94/moAffiliate link
Tool·Client acquisitionTracks how AI assistants describe your brand and recommends content changes to improve those answers.SEO
Free plan