Otterly.AI vs Profound

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Profound comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Only Profound has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Profound places 7 and Otterly.AI 5 of 15.

Side by side

Otterly.AI and Profound compared
8 points compared	Otterly.AI	Profound
Starts at	$25/mo	Not known yet
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Citation & source tracking	Yes	Yes
Optimisation recommendations	Yes	Yes
Share of voice vs competitors	Yes	Yes
Links	Visit	Visit

Plans and pricing

Otterly.AI

Lite15 search prompts, 4 AI engines tracked, unlimited team members. Annual billing shown as $25 per month.$29/mo
Standard100 search prompts, API and MCP access (2,000 requests each per month). Annual billing shown as $160 per month.$189/mo
Premium400 search prompts, API and MCP access (5,000 requests each per month). Annual billing shown as $422 per month.$489/mo

Profound

Free trialLimited AI Marketer credits and 50 prompts tracked daily for 7 days on ChatGPT, Gemini and Google AI Overviews.Free

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Otterly.AI if…

Marketing and SEO teams and agencies who want to see whether ChatGPT, Perplexity, Google AI Overviews and similar engines mention and cite their brand compared with competitors.

Visit Read the review

Choose Profound if…

Marketing, content and PR teams at established brands that run answer engine optimisation next to classic SEO and need to see, fix and track how AI assistants describe their brand.

Visit Read the review

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