Frase vs SurferSEO

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Frase comes out ahead. Here is why, point by point.

What the data says

Frase covers more of the features we compared: 7 of 7, against 6.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Frase places 4 and SurferSEO 1 of 15.

Side by side

Frase and SurferSEO compared
11 points compared	Frase	SurferSEO
Starts at	$39/mo	€49/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
AI content optimiser	Yes	Yes
Brand voice / custom tone	Yes	Yes
Long-form editor	Yes	Yes
Rank tracking	Yes	Yes
SEO optimisation	Yes	Yes
Team collaboration	Yes	Yes
Technical site audit	Yes	No
Links	Visit	Visit

Plans and pricing

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

SurferSEO

AI Search AnalyticsTracks AI visibility across ChatGPT, Gemini, AI Overviews and Perplexity; EUR 82 per month billed yearly.€984/yr
DiscoveryCreate or optimise 120 documents and track 10 pages; EUR 49 per month billed yearly.€588/yr
Standard360 documents, integrations and team collaboration; EUR 99 per month billed yearly.€1,188/yr
ProStandard plus more AI prompts, internal linking and cannibalization reports; EUR 182 per month billed yearly.€2,184/yr
Peace of MindUnlimited documents, dedicated success manager and API access; EUR 299 per month billed yearly.€3,588/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

Visit Read the review

Choose SurferSEO if…

Content teams, SEO specialists, agencies and founders who publish articles for search and want data-based guidance on what to write and how to optimise it for Google and AI search.

Visit Read the review

Other options worth a look

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Ahrefs
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Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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From €112.52/mo yearlyFree planAffiliate link
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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Free plan
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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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From $250/mo
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