Optimizely
Experimentation and personalisation platform for testing websites and features, sold through a sales conversation.
Compared with the next best
Optimizely next to the top 3 in Growth experiments, ranked on features, a free plan and how open they are to AI.
| 15 points compared | ||||
|---|---|---|---|---|
| Starts at | $299/mo | $245/mo | ||
| Free plan | No | No | Yes | |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | Yes |
| Audience targeting for experiments | Yes | Yes | Yes | Yes |
| Bayesian or sequential statistics | Yes | Yes | Yes | Yes |
| Website personalisation | Yes | Yes | Yes | Yes |
| Automatic traffic shifting to winners | Yes | Yes | Yes | |
| Feature flags and gradual rollouts | Yes | Yes | Yes | |
| Server-side experiments | Yes | Yes | Yes | |
| Ad A/B testing | Yes | Yes | ||
| AI optimisation | Yes | Yes | ||
| Multivariate and split URL tests | Yes | Yes | ||
| Popups & overlays | Yes | Yes | ||
| Quizzes & calculators | No | No | ||
| Links |
