SEMrush vs Semrush AI Toolkit

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, SEMrush comes out ahead. Here is why, point by point.

What the data says

Both cover 3 of the 3 features we compared.
Only SEMrush has a free plan to start on.
Semrush AI Toolkit starts lower, at €94.94/mo against €112.52/mo.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, SEMrush places 3 and Semrush AI Toolkit 6 of 15.

Side by side

SEMrush and Semrush AI Toolkit compared
7 points compared	SEMrush	Semrush AI Toolkit
Starts at	€112.52/mo	€94.94/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Share of voice vs competitors	Yes	Yes
Technical site audit	Yes	Yes
Links	Visit	Visit

Plans and pricing

SEMrush

FreeFor trying the platform: 1 demo project and 10 reports per day, no credit card.Free
SEO5 websites and 500 keywords tracked daily; EUR 134 monthly or EUR 112.52 per month billed annually.€134/mo
Starter (SEO + AI Search)Adds AI visibility tracking (50 prompts) and MCP access; EUR 190 monthly or EUR 158.40 per month billed annually.€190/mo
Pro+ (SEO + AI Search)15 websites, 1,500 keywords, 100 prompts; EUR 286 monthly or EUR 238 per month billed annually.€286/mo
Advanced (SEO + AI Search)40 websites, 5,000 keywords, API data integration; EUR 526 monthly or EUR 436.99 per month billed annually.€526/mo

Semrush AI Toolkit

Base (AI Visibility)EUR 94.94 per month per domain: 25 daily tracked prompts, 1 domain for brand performance, 300 reports per day.€94.94/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose SEMrush if…

Marketing teams, agencies and growth marketers who want keyword research, backlink analysis, site audits, rank tracking and now AI search visibility in one subscription.

Visit Read the review

Choose Semrush AI Toolkit if…

Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.

Visit Read the review

Other options worth a look

ToolClient acquisition
SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
SEO
From €49/mo yearlyAffiliate link
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Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
SEO
From €27/moFree plan
Sign up on Ahrefs
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Frase
Research competitors, draft long-form content and optimise it for Google and generative search.
SEO
From $39/mo yearly
Sign up on Frase
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
SEO
From $25/mo yearly
Sign up on Otterly.AI
ToolClient acquisition
Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
SEO
Free plan
Sign up on Profound
ToolClient acquisition
Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
SEO
From $250/mo
Sign up on Scrunch AI