Profound vs SurferSEO

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Profound comes out ahead. Here is why, point by point.

What the data says

Both cover 2 of the 2 features we compared.
Only Profound has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Profound places 7 and SurferSEO 1 of 15.

Side by side

Profound and SurferSEO compared
6 points compared	Profound	SurferSEO
Starts at	Not known yet	€49/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Optimisation recommendations	Yes	Yes
Links	Visit	Visit

Plans and pricing

Profound

Free trialLimited AI Marketer credits and 50 prompts tracked daily for 7 days on ChatGPT, Gemini and Google AI Overviews.Free

SurferSEO

AI Search AnalyticsTracks AI visibility across ChatGPT, Gemini, AI Overviews and Perplexity; EUR 82 per month billed yearly.€984/yr
DiscoveryCreate or optimise 120 documents and track 10 pages; EUR 49 per month billed yearly.€588/yr
Standard360 documents, integrations and team collaboration; EUR 99 per month billed yearly.€1,188/yr
ProStandard plus more AI prompts, internal linking and cannibalization reports; EUR 182 per month billed yearly.€2,184/yr
Peace of MindUnlimited documents, dedicated success manager and API access; EUR 299 per month billed yearly.€3,588/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Profound if…

Marketing, content and PR teams at established brands that run answer engine optimisation next to classic SEO and need to see, fix and track how AI assistants describe their brand.

Visit Read the review

Choose SurferSEO if…

Content teams, SEO specialists, agencies and founders who publish articles for search and want data-based guidance on what to write and how to optimise it for Google and AI search.

Visit Read the review

Other options worth a look

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Peec AI
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