Kit (formerly ConvertKit) vs Mailchimp

Kit is email built around creators and the audience they own. Mailchimp is a familiar email and SMS tool with many templates and integrations. Pick Kit for newsletters and simple selling, Mailchimp for broader small-business marketing.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For most small B2B teams, I'd pick Mailchimp. Nobody needs training, the template library keeps emails on brand without a designer, and most small stacks connect to it without custom work.

If your business is the audience itself, such as a paid newsletter, a course or a creator brand, pick Kit. Its commerce tools and tag model are built for that.

Neither is a real sales tool. Mailchimp contact profiles are basic, and Kit has no deal pipelines. If you need branching nurture or CRM sync, look at ActiveCampaign or HubSpot rather than stretching either.

What the data says

Mailchimp covers more of the features we compared: 10 of 11, against 8.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Email nurture ranking, Mailchimp places 2 and Kit (formerly ConvertKit) 3 of 8.

Side by side

Kit (formerly ConvertKit) and Mailchimp compared
15 points compared	Kit (formerly ConvertKit)	Mailchimp
Starts at	$32.50/mo	€11.64/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Behaviour-triggered emails	Yes	Yes
Built-in CRM	No	Yes
Built-in landing pages	Yes	Yes
Cart abandonment emails	Yes	Yes
Dynamic content blocks	Yes	Yes
Ecommerce focus	No	No
Follow-up emails after a submission	Yes	Yes
SMS / multi-channel	Yes	Yes
Subscriber preference centre	Yes	Yes
Transactional email API	No	Yes
Visual automation builder	Yes	Yes
Links	Visit	Visit

Plans and pricing

Kit (formerly ConvertKit)

FreeFree for up to 10,000 subscribers.Free
CreatorPriced at 1,000 subscribers; $33 per month billed yearly. Price rises with subscriber count.$39/mo
ProPriced at 1,000 subscribers; $66 per month billed yearly. Price rises with subscriber count.$79/mo

Mailchimp

FreeFree plan for up to 250 contacts with limited features.Free
EssentialsStarting price per month for the smallest contact tier, with scheduling, testing and 3 audiences.€11.64/mo
StandardStarting price per month for the smallest contact tier, with 6,000 emails a month and enhanced automations.€17.91/mo
PremiumStarting price per month with unlimited contacts, 150,000 monthly emails and phone and priority support.€313.51/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Kit (formerly ConvertKit) if…

Pick Mailchimp if you are a small or mid-sized business that wants to send a decent email within hours. You get templates, a drag-and-drop editor, SMS, reporting and more than 300 integrations, plus a free plan to start.

Watch the limits as you grow. Automation depth, A/B testing and predictive segmentation sit on higher plans, the contact profiles are basic, and the cost rises quickly with a large list. If your plan depends on nurture paths with many branches, check the plan first.

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Choose Mailchimp if…

Pick Kit if you are a creator, newsletter writer, course seller or lean founder and you want email, landing pages and simple selling together. The tag and segment model makes it easier to send different emails to different readers without hand-sorting.

It also offers free migrations, according to its site, which lowers the cost of moving a list. Check what moves, such as tags and automations. Design is minimal on purpose, so pixel-level layouts need another tool.

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