Ahrefs Brand Radar vs Scrunch AI

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Scrunch AI comes out ahead. Here is why, point by point.

What the data says

Scrunch AI covers more of the features we compared: 4 of 4, against 3.
Only Ahrefs Brand Radar has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Scrunch AI places 8 and Ahrefs Brand Radar 10 of 15.

Side by side

Ahrefs Brand Radar and Scrunch AI compared
8 points compared	Ahrefs Brand Radar	Scrunch AI
Starts at	€46.70/mo	$250/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Citation & source tracking	Yes	Yes
Optimisation recommendations	No	Yes
Share of voice vs competitors	Yes	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs Brand Radar

Brand Radar AIResearch any brand across 450M+ AI prompts and track your own prompts; starts at 179 per month.€179/mo
Custom prompts: BasicTrack your own prompts only, 2,500 checks per month; overage 0.0187 per check.€46.70/mo
Custom prompts: GrowthTrack your own prompts only, 7,000 checks per month; overage 0.014 per check.€93/mo
Custom prompts: ScaleTrack your own prompts only, 25,000 checks per month; overage 0.0093 per check.€234/mo

Scrunch AI

CoreFor brands: 125 prompts, 5,000 responses per month, 4 LLMs, 5 user licenses, 1 brand workspace.$250/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs Brand Radar if…

Marketing and SEO teams that already track search rankings and now want to see how often, and how favourably, AI answer engines mention their brand.

Visit Read the review

Choose Scrunch AI if…

Marketing and growth teams, and agencies, who want to see how their brand appears in AI answers from ChatGPT, Gemini, Claude and Perplexity, and fix pages AI models struggle to read.

Visit Read the review

Other options worth a look

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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
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