Ahrefs Brand Radar vs Otterly.AI

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Otterly.AI comes out ahead. Here is why, point by point.

What the data says

Otterly.AI covers more of the features we compared: 4 of 4, against 3.
Only Ahrefs Brand Radar has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Otterly.AI places 5 and Ahrefs Brand Radar 10 of 15.

Side by side

Ahrefs Brand Radar and Otterly.AI compared
8 points compared	Ahrefs Brand Radar	Otterly.AI
Starts at	€46.70/mo	$25/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Citation & source tracking	Yes	Yes
Optimisation recommendations	No	Yes
Share of voice vs competitors	Yes	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs Brand Radar

Brand Radar AIResearch any brand across 450M+ AI prompts and track your own prompts; starts at 179 per month.€179/mo
Custom prompts: BasicTrack your own prompts only, 2,500 checks per month; overage 0.0187 per check.€46.70/mo
Custom prompts: GrowthTrack your own prompts only, 7,000 checks per month; overage 0.014 per check.€93/mo
Custom prompts: ScaleTrack your own prompts only, 25,000 checks per month; overage 0.0093 per check.€234/mo

Otterly.AI

Lite15 search prompts, 4 AI engines tracked, unlimited team members. Annual billing shown as $25 per month.$29/mo
Standard100 search prompts, API and MCP access (2,000 requests each per month). Annual billing shown as $160 per month.$189/mo
Premium400 search prompts, API and MCP access (5,000 requests each per month). Annual billing shown as $422 per month.$489/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs Brand Radar if…

Marketing and SEO teams that already track search rankings and now want to see how often, and how favourably, AI answer engines mention their brand.

Visit Read the review

Choose Otterly.AI if…

Marketing and SEO teams and agencies who want to see whether ChatGPT, Perplexity, Google AI Overviews and similar engines mention and cite their brand compared with competitors.

Visit Read the review

Other options worth a look

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Research competitors, draft long-form content and optimise it for Google and generative search.
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Track how your brand appears in AI search answers and measure your share of voice.
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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