Growth strategy is about leveraging the right factors to drive exponential results. By optimising key growth engines, businesses can create compounding effects that accelerate long-term success.
This module shows you how to take control of your next growth cycle with a data-driven strategy. You'll review your first 100-day sprint, identify what worked, and choose the best approach for scaling faster.
You'll learn how to analyse your growth metrics, identify bottlenecks, and select the right growth strategy to maximise results. Whether you stick to a structured order or adopt a more flexible approach, this module will give you the tools to prioritise high-impact actions and build long-term momentum.
Miro is a collaborative online whiteboard tool that enables teams to brainstorm, map workflows, and visualise ideas in real time.
HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.
Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
Slack is a real-time messaging and collaboration tool designed for teams to communicate efficiently, share files, and integrate workflows.
Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.
Make (formerly Integromat) is a powerful workflow automation tool that allows users to build complex, multi-step automations with a visual drag-and-drop interface.
Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.
Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.
SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.
Optimise decisions with scientific A/B testing strategies and tools.
A set of rules enabling software systems to communicate with each other.
Content displayed immediately without scrolling, crucial for grabbing user attention.
Drive user activation with strategies that encourage first-time success.
Allocate ad budgets wisely to maximise returns and cut waste.
Drive traffic and sales with partnerships through affiliate marketing.
Apply Agile methodologies for faster, smarter workflows.
Identify the key moment where users see value and boost engagement.
The process of analysing data to make informed business decisions.
Enhance flexibility and focus with asynchronous work strategies.
Using technology to perform tasks with minimal human intervention.
Increase AOV through upselling, bundling, and personalisation strategies.
Convert leads into paying customers with BOFU tactics and offers.
Build backlinks to boost SEO authority and drive traffic to your site.
Streamline task management by maintaining an organised backlog.
Target your niche strategically to dominate your initial market.
A framework showing the transformation a product or service delivers.
A detailed plan or strategy to achieve specific goals effectively.
Identify and resolve bottlenecks to unlock productivity and accelerate growth.
Reduce bounce rates and enhance site engagement with actionable solutions.
Build flexibility into schedules with strategic buffer time allocation.
A tool to manage customer relationships and streamline sales processes.
Craft CTAs that drive engagement and action across platforms.
Craft compelling case studies to showcase results and win trust.
A structured list of tasks or items to ensure nothing is overlooked.
Save time and enhance productivity with effective Chrome extensions.
Minimise churn by enhancing retention with proven strategies.
A visual representation of user clicks on a webpage to analyse behaviour.
Optimise CTR to improve engagement and drive actionable user responses.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Optimise the engine room of growth. Tools, workflows, and systems to streamline operations and reduce fires, tailored for growth teams.
See topicCompound growth is about using leverage to create exponential outcomes in business. Instead of relying on isolated tactics, it involves optimising multiple interconnected factors that work together.
See topicAttract the right people to your website — people who actually need what you sell and are ready to engage.
See topicConvert more visitors into real leads by mapping, fixing and optimising every step of your marketing funnel.
See topicMake sure qualified leads turn into paying customers with a clear, repeatable sales process that works.
See topicIncrease revenue from every customer by improving your pricing, upsells and cross-sells.
See topicFind and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Best for individuals
Watch at your own pace
Individual course access
Lifetime access + updates
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.