Ahrefs vs Ahrefs Brand Radar

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 2 of the 2 features we compared.
Both have a free plan, so you can try each before you pay.
Ahrefs starts lower, at €27/mo against €46.70/mo.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Ahrefs places 2 and Ahrefs Brand Radar 10 of 15.

Side by side

Ahrefs and Ahrefs Brand Radar compared
6 points compared	Ahrefs	Ahrefs Brand Radar
Starts at	€27/mo	€46.70/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Citation & source tracking	Yes	Yes
Share of voice vs competitors	Yes	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs

Ahrefs FreeFree limited access to Site Explorer and Site Audit for verified site owners.Free
StarterEntry plan to see what people search and spy on competitors, limited data.€27/mo
LiteIncludes 1 user, 5 projects, 750 tracked keywords and API and MCP access; extra users cost 37.4 per month.€119/mo
StandardIncludes 1 user and more projects and data than Lite; extra users cost 56.1 per month.€229/mo
AdvancedFor in-house teams, includes 1 user; extra users cost 74.8 per month.€419/mo
EnterpriseAnnual commitment required; uncapped API, SSO, audit log and unlimited historical data.€1,394/mo

Ahrefs Brand Radar

Brand Radar AIResearch any brand across 450M+ AI prompts and track your own prompts; starts at 179 per month.€179/mo
Custom prompts: BasicTrack your own prompts only, 2,500 checks per month; overage 0.0187 per check.€46.70/mo
Custom prompts: GrowthTrack your own prompts only, 7,000 checks per month; overage 0.014 per check.€93/mo
Custom prompts: ScaleTrack your own prompts only, 25,000 checks per month; overage 0.0093 per check.€234/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs if…

B2B founders, marketers and agencies who treat organic search and content as a real growth channel and need reliable backlink, keyword and competitor data.

Visit Read the review

Choose Ahrefs Brand Radar if…

Marketing and SEO teams that already track search rankings and now want to see how often, and how favourably, AI answer engines mention their brand.

Visit Read the review

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