Ahrefs Brand Radar vs SurferSEO

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, SurferSEO comes out ahead. Here is why, point by point.

What the data says

SurferSEO covers more of the features we compared: 2 of 2, against 1.
Only Ahrefs Brand Radar has a free plan to start on.
Ahrefs Brand Radar starts lower, at €46.70/mo against €49/mo.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, SurferSEO places 1 and Ahrefs Brand Radar 10 of 15.

Side by side

Ahrefs Brand Radar and SurferSEO compared
6 points compared	Ahrefs Brand Radar	SurferSEO
Starts at	€46.70/mo	€49/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Brand sentiment analysis	Yes	Yes
Optimisation recommendations	No	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs Brand Radar

Brand Radar AIResearch any brand across 450M+ AI prompts and track your own prompts; starts at 179 per month.€179/mo
Custom prompts: BasicTrack your own prompts only, 2,500 checks per month; overage 0.0187 per check.€46.70/mo
Custom prompts: GrowthTrack your own prompts only, 7,000 checks per month; overage 0.014 per check.€93/mo
Custom prompts: ScaleTrack your own prompts only, 25,000 checks per month; overage 0.0093 per check.€234/mo

SurferSEO

AI Search AnalyticsTracks AI visibility across ChatGPT, Gemini, AI Overviews and Perplexity; EUR 82 per month billed yearly.€984/yr
DiscoveryCreate or optimise 120 documents and track 10 pages; EUR 49 per month billed yearly.€588/yr
Standard360 documents, integrations and team collaboration; EUR 99 per month billed yearly.€1,188/yr
ProStandard plus more AI prompts, internal linking and cannibalization reports; EUR 182 per month billed yearly.€2,184/yr
Peace of MindUnlimited documents, dedicated success manager and API access; EUR 299 per month billed yearly.€3,588/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs Brand Radar if…

Marketing and SEO teams that already track search rankings and now want to see how often, and how favourably, AI answer engines mention their brand.

Visit Read the review

Choose SurferSEO if…

Content teams, SEO specialists, agencies and founders who publish articles for search and want data-based guidance on what to write and how to optimise it for Google and AI search.

Visit Read the review

Other options worth a look

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Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
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From €27/moFree plan
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SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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From €112.52/mo yearlyFree planAffiliate link
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
Sign up on Otterly.AI
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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Free plan
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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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From $250/mo
Sign up on Scrunch AI