Google Analytics
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
Compared with the next best
Google Analytics next to the top 3 in Tracking, ranked on features, a free plan and how open they are to AI.
| 10 points compared | ||||
|---|---|---|---|---|
| Starts at | $49/mo | €89/mo | ||
| Free plan | Yes | Yes | Yes | No |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | No |
| Custom dashboards | Yes | Yes | No | Yes |
| Heatmaps | No | Yes | Yes | No |
| Product analytics | Yes | Yes | No | Yes |
| Self-hosting | No | No | No | No |
| Session replay | No | Yes | Yes | No |
| Event autocapture | Yes | Yes | ||
| Links |
