Google Analytics
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Build the measurement plan on paper first
Write the measurement plan before configuring any tool, and track only the events that inform budget or roadmap decisions. Everything else is noise.
How to build reports in GA4
Build useful GA4 reports once your events are tracked. Understand what's working with funnels, segmentation, and automated reporting.
How to decide what to track
Track what matters for growth decisions. Map key conversions, name events with clear conventions, and document tracking specifications.
How to filter internal traffic in GA4
Exclude your own IP address from Google Analytics 4. Keep your data accurate and free from internal traffic noise that skews metrics.
How to install Tag Manager and GA4
Install Google Tag Manager and Google Analytics 4 correctly. Get the right foundations in place before tracking any events or conversions.
How to track key conversion events
Set up conversion tracking for real business actions. Track meetings booked, sign-ups completed, key pages visited, and payments made.
If you cannot measure the right outcome, you are flying blind
Wire conversion tracking to qualified pipeline, not clicks or raw leads, so you know which keywords and ads produce real opportunities.
Prove it moved the number, not that it ran green
A green response only means an event was sent. Check that attribution, cookie life and conversion counts actually improved.