The best Tracking tools
About Tracking
Measurement means tracking the metrics that matter: website traffic, leads, customer acquisition cost, retention and revenue. Start by choosing a few metrics that tell you if your business is working. Then track them consistently so you can spot trends. Common mistakes include measuring too much and acting on nothing, or measuring vanity metrics like traffic that do not correlate with money. Focus on metrics that connect to revenue and retention. Then build the habit of reviewing them weekly and making small decisions based on what the data says.
Top picks
Contentsquare
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
Best for: Product, UX and conversion teams with enough site traffic to want to see where visitors get stuck, and to prove which fixes actually move conversion.
- Free plan
- Yes
- Price
- From $49/mo
- MCP server
- Yes
- API
- Yes
Google Analytics
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
Best for: Founders and marketers who need free, broad analytics on website and app traffic, conversions and channels, especially if they already run Google Ads and Search Console.
- Free plan
- Yes
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
Microsoft Clarity
View session recordings and heatmaps free to understand how users navigate your website or app.
Best for: Lean marketing, product and UX teams who want free session recordings and heatmaps to see where visitors get stuck on their site.
- Free plan
- Yes
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
Spectacle
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Best for: B2B SaaS, product-led and long-funnel marketing teams that need to connect ad spend and campaigns to pipeline and closed revenue in their CRM and billing data.
- Free plan
- No
- Price
- From €89/mo
- MCP server
- No
- API
- Yes
Plausible Analytics
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Best for: Small marketing teams, SaaS companies and agencies that want simple, privacy-friendly website analytics without a cookie banner and without the complexity of Google Analytics.
- Free plan
- Yes
- Price
- From $7.50/mo
- MCP server
- No
- API
- Yes
The top 4 side by side
| 10 points compared | ||||
|---|---|---|---|---|
| Starts at | $49/mo | €89/mo | ||
| Free plan | Yes | Yes | Yes | No |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | No |
| Custom dashboards | Yes | Yes | No | Yes |
| Heatmaps | Yes | No | Yes | No |
| Product analytics | Yes | Yes | No | Yes |
| Self-hosting | No | No | No | No |
| Session replay | Yes | No | Yes | No |
| Event autocapture | Yes | Yes | ||
| Links |
All Tracking tools
- Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
- Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
- View session recordings and heatmaps free to understand how users navigate your website or app.
- Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
- Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
- Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.
Tracks affiliate and partner commissions, records conversions, and automates payouts for growing programmes.
Identifies company visitors to a B2B website and surfaces their contact details for follow-up.
Put Tracking to work
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.