The verdict
For a founder or small B2B team who wants to see what is happening on the site without a budget conversation, start with Microsoft Clarity. It is free forever with no usage limits, installs alongside GA4 and Google Tag Manager, and surfaces the signals that matter , rage clicks, dead clicks, scroll depth , with zero setup tax.
Reach for Contentsquare when watching sessions stops being enough and you need to quantify the friction: funnel and journey analysis, product analytics, and custom dashboards that tie behaviour back to conversion. Contentsquare also offers a free tier, so you can trial the depth before its Growth plan (from 40 USD/mo) or sales-led Pro and Enterprise tiers come into play.
The honest read: most lean teams over-buy here. Clarity covers the 80% case at no cost. Move to Contentsquare when you have a specific analytical question Clarity cannot answer , not before.
Side by side
| 9 points compared | ||
|---|---|---|
| Starts at | $49/mo | |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Custom dashboards | Yes | No |
| Heatmaps | Yes | Yes |
| Product analytics | Yes | No |
| Self-hosting | No | No |
| Session replay | Yes | Yes |
| Links |
Plans and pricing
Contentsquare
- Experience Analytics FreeFree
- Experience Analytics Growth$49/mo
Microsoft Clarity
- ClarityFree
Who each is for
Choose Contentsquare if…
Pick Contentsquare if you have outgrown plain session replay and need to measure behaviour, not just observe it. It suits product, UX, and CRO teams who want journey and funnel analysis, custom dashboards, and product analytics in one platform, with integrations into Salesforce, HubSpot, A/B testing, and voice-of-customer tools via open APIs. The free tier lets you start without a procurement cycle; the paid Growth, Pro, and Enterprise tiers are there when you scale into serious CRO programmes.
Choose Microsoft Clarity if…
Pick Microsoft Clarity if you are a lean team that wants to understand on-site behaviour today, for nothing. It is entirely free , no session, traffic, or seat limits, and no paid tier waiting to upsell you , and it captures session recordings, heatmaps, rage clicks, and dead clicks with a quick install. It pairs naturally with Google Analytics and Google Tag Manager, so it slots into a typical lightweight stack without adding a product-analytics platform you do not yet need.
Other options worth a look
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
Links marketing touchpoints and ad spend to customer revenue and pipeline for B2B SaaS teams.
Lightweight, open-source web analytics that shows your traffic on one page without cookies or consent banners.
Assigns unique phone numbers to campaigns so inbound calls can be attributed to their original marketing source.