Partners
Building relationships with complementary companies opens new channels to customers. Partner channels grow faster when there is something in it for both sides.
Chapters
Tools
Combines analytics, session replay, and heatmaps to reveal user behaviour and identify conversion friction.
Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
Measure website and app traffic, user behaviour, conversions, and revenue with free event-based analytics.
Deploy and update tracking tags and pixels on websites and apps without editing code.
Combines CRM, marketing, sales and customer service around a shared contact database with a free tier.
Professional network where B2B founders and sellers research, connect with and reach out to decision-makers.
Recruit, onboard and pay affiliate, referral and reseller partners in one system with performance tracking.
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
Manages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.
Connects web applications and automates workflows using event triggers and actions without writing code.
About this playbook
Partners are companies or people who send customers your way or help you reach new markets. Partnerships work when you solve a problem for them and both of you benefit from the connection. Here you will find how to identify partners, structure the relationship and create incentives so everyone wins together.