The verdict
On the data we hold, Rank Prompt comes out ahead. Here is why, point by point.
What the data says
- Only Rank Prompt has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our SEO ranking, Rank Prompt places 13 and Semrush AI Toolkit 6 of 15.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $39/mo | €94.94/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
RP
Rank Prompt
- StarterSolo founders running up to 10 brands$39/mo
- ProGrowing teams managing up to 100 brands$71/mo
- AgencyAgencies delivering white-label client reports$119/mo
- Agency PlusScaling client operations with custom domains$239/mo
Semrush AI Toolkit
- Base (AI Visibility)EUR 94.94 per month per domain: 25 daily tracked prompts, 1 domain for brand performance, 300 reports per day.€94.94/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Semrush AI Toolkit if…
Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.
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