The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- Both have an API and an MCP server, so either works with AI employees.
- In our SEO ranking, Rank Prompt places 13 and SEMrush 3 of 15.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $39/mo | €112.52/mo |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
RP
Rank Prompt
- StarterSolo founders running up to 10 brands$39/mo
- ProGrowing teams managing up to 100 brands$71/mo
- AgencyAgencies delivering white-label client reports$119/mo
- Agency PlusScaling client operations with custom domains$239/mo
SEMrush
- FreeFor trying the platform: 1 demo project and 10 reports per day, no credit card.Free
- SEO5 websites and 500 keywords tracked daily; EUR 134 monthly or EUR 112.52 per month billed annually.€134/mo
- Starter (SEO + AI Search)Adds AI visibility tracking (50 prompts) and MCP access; EUR 190 monthly or EUR 158.40 per month billed annually.€190/mo
- Pro+ (SEO + AI Search)15 websites, 1,500 keywords, 100 prompts; EUR 286 monthly or EUR 238 per month billed annually.€286/mo
- Advanced (SEO + AI Search)40 websites, 5,000 keywords, API data integration; EUR 526 monthly or EUR 436.99 per month billed annually.€526/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose SEMrush if…
Marketing teams, agencies and growth marketers who want keyword research, backlink analysis, site audits, rank tracking and now AI search visibility in one subscription.
Other options worth a look
Tool·Client acquisitionOptimise your content in real time with recommendations based on top-ranking search results.SEO
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Tool·Client acquisitionResearch competitors, draft long-form content and optimise it for Google and generative search.SEO
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Tool·Client acquisitionMonitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.SEO
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Tool·Client acquisitionTrack how your brand appears in AI search answers and measure your share of voice.SEO
From €94.94/moAffiliate link
Tool·Client acquisitionTracks how AI assistants describe your brand and recommends content changes to improve those answers.SEO
Free plan