HubSpot vs Zoho CRM

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 5 of the 5 features we compared.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our CRM ranking, HubSpot places 3 and Zoho CRM 8 of 20.

Side by side

HubSpot and Zoho CRM compared
9 points compared	HubSpot	Zoho CRM
Starts at	$7/mo	€14/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Gmail or Outlook sidebar	Yes	Yes
Lead capture forms	Yes	Yes
Sales goals and quotas	Yes	Yes
Sandbox environment	Yes	Yes
WhatsApp messaging	Yes	Yes
Links	Visit	Visit

Plans and pricing

HubSpot

FreeFree for up to 2 users, no credit card needed.Free
StarterSeen as $7 per seat per month billed annually (promo), regular $20 monthly. Includes 500 HubSpot Credits.$20/mo/seat
ProfessionalPer seat, 3,000 HubSpot Credits, and a $1,500 one-time onboarding fee is required.$100/mo/seat
EnterprisePer seat billed annually (shown per month), 5,000 HubSpot Credits, and a $3,500 one-time onboarding fee is required.$150/yr/seat

Zoho CRM

FreeFree forever for up to 3 users: leads, deals, workflows, reports and a mobile app.Free
StandardPer user per month; EUR 14 per user per month billed yearly.€20/mo/seat
ProfessionalPer user per month with automation and AI; EUR 23 per user per month billed yearly.€35/mo/seat
EnterprisePer user per month with deep customization; EUR 40 per user per month billed yearly.€50/mo/seat
UltimatePer user per month with the highest limits and tailored setups; EUR 52 per user per month billed yearly.€65/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose HubSpot if…

B2B teams, from solo founders to mid-market companies, that want CRM, marketing, sales and service on one shared contact database and prefer to start on the free tier and upgrade deliberately.

Visit Read the review

Choose Zoho CRM if…

A small or mid-sized sales team, or a company already on Zoho apps, that wants pipelines, workflows and forecasting at a low cost per seat.

Visit Read the review

Other options worth a look

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Salesforce
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Nutshell
Dedicated customer relationship management platform for sales teams managing leads, deals and pipelines.
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From $13/mo yearlyAffiliate link
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Pipedrive
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
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Folk
Centralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.
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From €22/mo yearlyAffiliate link
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Attio
Build a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.
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From €31/mo yearlyFree plan
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