Lead capture forms
Build web forms inside the CRM that create contacts or deals when submitted, whether as a native feature or an included add-on.
On this pageWhat it is
What it is
Lead capture forms are web forms you build inside the CRM and place on your website or landing page. When someone submits one, the CRM creates a contact or a deal and stores what they entered. For example, a contact form on your pricing page can send each enquiry straight into the sales pipeline as a new deal. Close, HubSpot and Pipedrive are among the tools that offer this.
Why it matters
Without a form connected to the CRM, enquiries arrive by email or in a separate tool, and someone must copy them across. That causes delays and lost leads. A built-in form puts the lead in front of the right person at once and records where it came from. If you already use a dedicated form or landing page tool that connects to your CRM, you may not need this feature.
What to check
- Ask whether the form builder is part of the plan you would buy or a paid add-on.
- Check which fields can be mapped to CRM fields and whether you can add your own.
- Test whether submissions can assign an owner, start an automation or notify a salesperson.
- Find out how forms can be placed on your site, for example as an embed, a link or a hosted page.
Tools with Lead capture forms
Manages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.
Manages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.
Combines CRM, marketing, sales and customer service around a shared contact database with a free tier.
Dedicated customer relationship management platform for sales teams managing leads, deals and pipelines.
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
Sales management system for leads, deals and customers with built-in forecasting and workflow automation.
Brings calling, SMS, and email directly into a sales CRM with pipeline management for high-volume outbound.
Google Workspace CRM that syncs Gmail and Calendar into contacts, deals and pipelines for small sales teams.