Google Search Console vs Semrush AI Toolkit

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Google Search Console comes out ahead. Here is why, point by point.

What the data says

Only Google Search Console has a free plan to start on.
Only Semrush AI Toolkit has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, Google Search Console places 12 and Semrush AI Toolkit 6 of 15.

Side by side

Google Search Console and Semrush AI Toolkit compared
At a glance	Google Search Console	Semrush AI Toolkit
Starts at	Not known yet	€94.94/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Google Search Console

FreeSearch Console is a free Google service.Free

Semrush AI Toolkit

Base (AI Visibility)EUR 94.94 per month per domain: 25 daily tracked prompts, 1 domain for brand performance, 300 reports per day.€94.94/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Google Search Console if…

Website owners, SEO specialists and marketing teams who want Google's own data on which searches bring visitors, which pages are indexed and what is stopping pages from ranking.

Visit Read the review

Choose Semrush AI Toolkit if…

Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.

Visit Read the review

Other options worth a look

ToolClient acquisition
SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
SEO
From €49/mo yearlyAffiliate link
Sign up on SurferSEO
ToolClient acquisition
Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
SEO
From €27/moFree plan
Sign up on Ahrefs
ToolClient acquisition
SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
SEO
From €112.52/mo yearlyFree planAffiliate link
Sign up on SEMrush
ToolClient acquisition
Frase
Research competitors, draft long-form content and optimise it for Google and generative search.
SEO
From $39/mo yearly
Sign up on Frase
ToolClient acquisition
Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
SEO
From $25/mo yearly
Sign up on Otterly.AI
ToolClient acquisition
Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
SEO
Free plan
Sign up on Profound