Google Search Console vs Scrunch AI

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Google Search Console comes out ahead. Here is why, point by point.

What the data says

Only Google Search Console has a free plan to start on.
Only Scrunch AI has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, Google Search Console places 12 and Scrunch AI 8 of 15.

Side by side

Google Search Console and Scrunch AI compared
At a glance	Google Search Console	Scrunch AI
Starts at	Not known yet	$250/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Google Search Console

FreeSearch Console is a free Google service.Free

Scrunch AI

CoreFor brands: 125 prompts, 5,000 responses per month, 4 LLMs, 5 user licenses, 1 brand workspace.$250/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Google Search Console if…

Website owners, SEO specialists and marketing teams who want Google's own data on which searches bring visitors, which pages are indexed and what is stopping pages from ranking.

Visit Read the review

Choose Scrunch AI if…

Marketing and growth teams, and agencies, who want to see how their brand appears in AI answers from ChatGPT, Gemini, Claude and Perplexity, and fix pages AI models struggle to read.

Visit Read the review

Other options worth a look

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SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
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From €49/mo yearlyAffiliate link
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Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
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From €27/moFree plan
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SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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From €112.52/mo yearlyFree planAffiliate link
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Frase
Research competitors, draft long-form content and optimise it for Google and generative search.
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From $39/mo yearly
Sign up on Frase
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
Sign up on Otterly.AI
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit