Google Search Console vs Profound

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Profound comes out ahead. Here is why, point by point.

What the data says

Both have a free plan, so you can try each before you pay.
Only Profound has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, Profound places 7 and Google Search Console 12 of 15.

Side by side

Google Search Console and Profound compared
At a glance	Google Search Console	Profound
Starts at	Not known yet	Not known yet
Free plan	Yes	Yes
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Google Search Console

FreeSearch Console is a free Google service.Free

Profound

Free trialLimited AI Marketer credits and 50 prompts tracked daily for 7 days on ChatGPT, Gemini and Google AI Overviews.Free

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Google Search Console if…

Website owners, SEO specialists and marketing teams who want Google's own data on which searches bring visitors, which pages are indexed and what is stopping pages from ranking.

Visit Read the review

Choose Profound if…

Marketing, content and PR teams at established brands that run answer engine optimisation next to classic SEO and need to see, fix and track how AI assistants describe their brand.

Visit Read the review

Other options worth a look

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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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