Google Business Profile vs SurferSEO

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, SurferSEO comes out ahead. Here is why, point by point.

What the data says

Only SurferSEO has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, SurferSEO places 1 and Google Business Profile 15 of 15.

Side by side

Google Business Profile and SurferSEO compared
At a glance	Google Business Profile	SurferSEO
Starts at	Not known yet	€49/mo
Free plan	Not known yet	No
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Google Business Profile

Pricing not in our catalogue yet.

SurferSEO

AI Search AnalyticsTracks AI visibility across ChatGPT, Gemini, AI Overviews and Perplexity; EUR 82 per month billed yearly.€984/yr
DiscoveryCreate or optimise 120 documents and track 10 pages; EUR 49 per month billed yearly.€588/yr
Standard360 documents, integrations and team collaboration; EUR 99 per month billed yearly.€1,188/yr
ProStandard plus more AI prompts, internal linking and cannibalization reports; EUR 182 per month billed yearly.€2,184/yr
Peace of MindUnlimited documents, dedicated success manager and API access; EUR 299 per month billed yearly.€3,588/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Google Business Profile if…

Local and service businesses that want to control how they appear on Google Search and Maps, including opening hours, photos, posts and reviews.

Visit Read the review

Choose SurferSEO if…

Content teams, SEO specialists, agencies and founders who publish articles for search and want data-based guidance on what to write and how to optimise it for Google and AI search.

Visit Read the review

Other options worth a look

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Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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Scrunch AI
Monitor how your brand appears in AI search and serve optimised pages to AI crawlers.
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From $250/mo
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