The verdict
On the data we hold, Semrush AI Toolkit comes out ahead. Here is why, point by point.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | €94.94/mo | |
| Free plan | No | |
| API | Yes | Yes |
| MCP server | No | Yes |
| Links |
Plans and pricing
Google Business Profile
Pricing not in our catalogue yet.
Semrush AI Toolkit
- Base (AI Visibility)€94.94/mo
Who each is for
Choose Google Business Profile if…
Local and service businesses that want to control how they appear on Google Search and Maps, including opening hours, photos, posts and reviews.
Choose Semrush AI Toolkit if…
Content and SEO teams that want to see how their brand is mentioned in AI answers from ChatGPT, Gemini and Perplexity, and compare it with named competitors.
Other options worth a look
Optimise your content in real time with recommendations based on top-ranking search results.
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
Research competitors, draft long-form content and optimise it for Google and generative search.
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.