Freshsales vs HubSpot

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, HubSpot comes out ahead. Here is why, point by point.

What the data says

Both cover 11 of the 11 features we compared.
Only HubSpot has a free plan to start on.
HubSpot starts lower, at $7/mo against $9/mo.
Both have an API and an MCP server, so either works with AI employees.
In our CRM ranking, HubSpot places 3 and Freshsales 2 of 20.

Side by side

Freshsales and HubSpot compared
15 points compared	Freshsales	HubSpot
Starts at	$9/mo	$7/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Automatic contact capture	Yes	Yes
Built-in calling	Yes	Yes
Contact enrichment	Yes	Yes
Custom objects	Yes	Yes
Email sequences	Yes	Yes
Gmail or Outlook sidebar	Yes	Yes
Lead capture forms	Yes	Yes
Sales goals and quotas	Yes	Yes
Sandbox environment	Yes	Yes
WhatsApp messaging	Yes	Yes
Workflow automation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Freshsales

Growth9 per user per month billed annually.$108/yr/seat
Pro39 per user per month billed annually.$468/yr/seat
Enterprise59 per user per month billed annually.$708/yr/seat

HubSpot

FreeFree for up to 2 users, no credit card needed.Free
StarterSeen as $7 per seat per month billed annually (promo), regular $20 monthly. Includes 500 HubSpot Credits.$20/mo/seat
ProfessionalPer seat, 3,000 HubSpot Credits, and a $1,500 one-time onboarding fee is required.$100/mo/seat
EnterprisePer seat billed annually (shown per month), 5,000 HubSpot Credits, and a $3,500 one-time onboarding fee is required.$150/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Freshsales if…

Small and mid-sized B2B sales teams that want a clean CRM with a visual pipeline, lead scoring and built-in email and calling, particularly if they already use other Freshworks products.

Visit Read the review

Choose HubSpot if…

B2B teams, from solo founders to mid-market companies, that want CRM, marketing, sales and service on one shared contact database and prefer to start on the free tier and upgrade deliberately.

Visit Read the review

Other options worth a look

ToolClient acquisition
Salesforce
Manages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.
CRM
From €25/moFree plan
Sign up on Salesforce
ToolClient acquisition
Nutshell
Dedicated customer relationship management platform for sales teams managing leads, deals and pipelines.
CRM
From $13/mo yearlyAffiliate link
Sign up on Nutshell
ToolClient acquisition
Pipedrive
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
CRM
From €14/mo yearlyAffiliate link
Sign up on Pipedrive
ToolClient acquisition
Folk
Centralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.
CRM
From €22/mo yearlyAffiliate link
Sign up on Folk
ToolClient acquisition
Attio
Build a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.
CRM
From €31/mo yearlyFree plan
Sign up on Attio
ToolClient acquisition
Zoho CRM
Sales management system for leads, deals and customers with built-in forecasting and workflow automation.
CRM
From €14/mo yearlyFree plan
Sign up on Zoho CRM