Frase vs OmniSEO

vsOM

Two SEO tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, OmniSEO comes out ahead. Here is why, point by point.

What the data says

Only OmniSEO has a free plan to start on.
Frase starts lower, at $39/mo against $74.17/mo.
Only Frase has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, OmniSEO places 14 and Frase 4 of 15.

Side by side

Frase and OmniSEO compared
At a glance	Frase	OMOmniSEO
Starts at	$39/mo	$74.17/mo
Free plan	No	Yes
API	Yes	No
MCP server	Yes	No
Links	Visit	Visit

Plans and pricing

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

OmniSEO

EssentialsSmall teams tracking early AI visibility$89/mo
ProfessionalAgencies needing CSV/PDF exports$349/mo
EnterpriseLarge orgs requiring multi-brand support$899/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

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Choose OmniSEO if…

We haven't written up who OmniSEO suits yet.

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Other options worth a look

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Ahrefs
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Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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